Export Performance of SMEs: An Empirical Analysis of the Mediating Role of Corporate Image

Abstract

The objective of this research is to analyze empirically the role played by corporate image and core competitive of manufacturing SMEs on export performance. The results show the positive effect of competitive core on export performance, as well as the mediator effect of corporate image on internal management development to outward. The research model also incorporates the relational capital to analyze its effect on export performance, highlighting the importance of this aspect to grow and compete in the international area of manufacturing SMEs. Therefore, managers should focus on design and managing proper their corporate image, also in order to compete and grow in the international area.