The Impact of Campus Culture on the Satisfaction Level of Engineering Students: A Metaheuristics Approach

Abstract

This research aims to assess the impact of campus culture on the satisfaction level of engineering students. Five latent variables, namely, respect, creativity, support, extracurricular activity, and individual responsibility, were used to examine the impact of campus culture. The data were collected with the help of an online questionnaire, which was distributed among male and female students. Subsequently, 304 responses were collected, which were analyzed using descriptive statistics, multicollinearity, and structural equation modeling (SEM) via AMOS 23 software. Internal consistency and reliability of each construct were done through Cronbach's alpha, while confirmatory factor analysis was used for the validation of results. The findings of the metaheuristics-based research indicate that the campus culture has a positive impact on the satisfaction level of students (r = 0.774, p<0.001). Improving these factors reciprocally increases the satisfaction level, besides raising the education quality. This research can provide a gateway for educational leaders in focusing their resources for the best satisfaction of their students.