Improving the Ease of Digital Marketing Learning Using Mobile Learning

Abstract

Digital marketing is a new way of advertisement that has been in high demand by the public lately. Slowly, people are beginning to abandon conventional marketing methods and switch to digital marketing. But in general, they are self-taught. People who sell online really need digital marketing concepts to increase their understanding. If knowledge increases, marketing success increases. The main obstacle for people to get digital marketing courses is limited time and cost. Many digital marketing courses are offered but at high prices. In this study, we develop the digital marketing learning model that uses mobile technology and feedback learning method. By using this technology, people are expected to be able to increase their knowledge of digital marketing principles at any time at a very affordable cost. In this module, there are four main themes presented interactively, namely think, create, engage, and optimize. We design the mobile content using revised Bloom's concept that divided into four knowledge domains: factual, conceptual, procedure, and metacognitive. Along the learning process, the students are under monitoring, evaluating, and supervising their teacher. The results of the study show that mobile learning shows very attractive and exciting. The interesting finding in this research that the feedback part of the teaching is the most significant influence on student performance.