Improving the Performance of Online Portfolio for Students with Conversion Rate Optimization (CRO) Techniques

Abstract

Teachers often find students tasks with less than maximum results. One of the solutions for it is making tasks into products in creative industry. There are some ways to market those products. In this Industry 4.0 era, it allows people to communicate with each other and disseminate information through the Internet of Things (IoT), or the Internet of People (IoP). The creators of the work or what we call these creators will need a medium to expose their portfolio of works. One way is to create a website or online portfolio. In creating an online portfolio, it is important to consider how the page is publicly available. Once the portfolio page is on the first page of the search, and generates a lot of visitors, it's certainly not enough. With the use of Conversion Rate Optimization (CRO) techniques, it will attract visitors to subscribe the online portfolio and increase the conversion rate.