Journal Article

Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory

  • Rana M
  • Lee H
Journal of Fashion Marketing and Management: An International Journal (2026) 1-22
DOI: 10.1108/jfmm-06-2025-0280
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Rana, Md. R. I., & Lee, H. (2026). Understanding consumer shifts to sustainable fashion consumption through the lens of push-pull-mooring theory. Journal of Fashion Marketing and Management: An International Journal, 1–22. https://doi.org/10.1108/jfmm-06-2025-0280

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