Augmented reality: emerging technology for business training

Abstract

Introduction: Entrepreneurship is an important axis in the business world, allowing people to develop productive units independently, without being linked to a company as employees. It constitutes a challenge since it involves assuming commercial responsibilities to be able to enter a target market. There are trainings in business skills and, among these, Augmented Reality (AR) becomes an interactive technology that promotes significant learning to remember what has been learned and to put entrepreneurship knowledge into practice. Methodology: it has a qualitative, descriptive approach to understand the perceptions and experiences of university teachers and entrepreneurs about AR in business training. Results: It is a finding that AR is known as an emerging technology for entertainment but not for business training processes. Discussion and conclusions: although the world is in full development of the fourth industrial revolution, AR is not addressed in all its possibilities in various social contexts, such as education, so it is important to promote AR to train citizens interested in promoting productive units independently.