Pengembangan Desain Produk Berkonsep Silang Dua Budaya

Abstract

Global market competition is increasingly becoming more and more competitive, demanding that product designers continue to enhance their creativity by exploring new design ideas. The global consumer audience highly appreciates the cultural meaning of a product. Nowadays, several brands use local culture as the basic concept, but sadly, they all look alike using materials, traditional styles mixed with more conventional fabrics and shapes. As a result, this paper seeks to study the process of cultural cross-concept for product design and develop a cross between the two cultures using the morphological chart method. A systematic method of developing ideas by matching features that can provide design solutions. The special regional cultures of Yogyakarta and Egypt have been identified as case studies. The two cultures are identified, and the cultural artifacts are identified by their cultural elements, which can be used as a design inspiration. The results of this study were the framework of the cross-cultural design process and the example on how to apply the framework to product design. It is apparent from this process that the relevance of the meaning of the relationship between the two cultures should be formed, so that the assimilation of culture is not wrong and without meaning. Through cultural identification at the outer, middle, and inner levels, the relevance of intercultural relations is becoming apparent. This is important because, in a product with a cross-cultural concept, the story and historical factors influence the customer's perceived value of the cross-cultural product.