STRATEGI PROGRAMMING DALAM PENGEMASAN PROGRAM “HAFIZ INDONESIA 2015” RCTI UNTUK MEMPEROLEH RATING SHARE TINGGI

Abstract

The aim of creation of the Hafiz program is to provide alternative displays for children. Hafiz Indonesia's television program features talented children in memorizing the Qur'an without any scenarios or scripts. So the participants present themselves on the television screen as it is. The purpose of this research is to know the Planning Programming strategy and Packaging Program of Hafiz Indonesia 2015 in RCTI, in order to get high share rating. This research method is using qualitative and descriptive. The theory used is Fred Wibowo's production concept. The results of programming strategy in production concept are (1) RCTI is stripping strategy on big audience and checker boarding strategy when the number of audience is decreasing, but RCTI also uses the strategy of tent poling to introduce new program. (2) The planning process of Hafiz Indonesia program is carried out in a mutual way, not only by the programming division, but starting from the analyst program. They are consisting of programming divisions and other people who are members of the program committee. (3) Pre-production activities will be aired and begun by casting ideas or ideas into an outline containing an event's program. The selected resource is the person who has the credibility and knows exactly about the topic to be discussed. Theoretically, the result of this research is expected to give a constrictive contribution to the development and assessment of communication science generally and practically, it is expected to be input for interested parties, either institution or company about "Hafiz Indonesia 2015" program and give a new color or inspiring to Indonesian children in this event program.