AN EXPLORATION INTO BEHAVIORAL DETERMINANTS OF WATER-SAVING ATTITUDES AND THEIR SOCIODEMOGRAPHIC INFLUENCES IN JAKARTA, INDONESIA

Abstract

In the face of escalating global water scarcity, this study zeroes in on Jakarta, Indonesia, intending to elucidate the behavioral determinants driving water-saving attitudes and how these are interwoven with sociodemographic characteristics. Leveraging a comprehensive methodology, two salient attitudinal determinants emerged: Proactive Water Saving and Mindful Water Usage. Cluster analysis further delineated the respondents into Passive Water Consumers and Active Water Stewards. Notable associations were identified between water-saving behaviors and sociodemographic factors such as income, marital status, and housing type. Intriguingly, no discernible linkage with housing ownership was observed, signaling a potential avenue for investigating deeper societal or cultural determinants. Integrating Nature-Based Solutions (NBS) into the discourse, the research underscores their potential in reinforcing urban water conservation practices, with Jakarta as a case in point. The revelations of this investigation bear significance for Jakarta's urban water management strategies and enhance our understanding of sustainable urban development, aligning closely with the targets of the Sustainable Development Goals.