Sustainability and organizational behavior in the banking sector in contemporary business environment: Case studies of sustainable banks

Abstract

This paper examines sustainability and organizational behavior in the banking sector, focusing on the key features, processes, and actions that distinguish sustainable banks. It emphasizes their role in environmental responsibility and creating long-term value. Utilizing both desk research and case studies of banks with negligible environmental, social, and governance (ESG) risk ratings, the paper reveals that these banks prioritize ESG factors in their operations. This commitment is evident in their practices of responsible lending, green financing, and social impact initiatives. Case studies of Eurobank and Intesa Sanpaolo banking groups which operate in the Republic of Serbia and have negligible ESG risk rating illustrate successful implementations of sustainable banking practices, highlighting their positive effects on risk management, reputation, and sustained profitability. Sustainable banking and organizational behavior are becoming increasingly important in shaping a resilient financial sector and creating a sustainable future.