Abstract
… Some content creators, called “influencers”, have gained popularity due to their communication skills, original content, credibility, attractiveness, expertise and attracted brands as a new …
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CITATION STYLE
APA
BAYCUR, G., & KARACA, H. S. (2022). REKLAMLARDAKİ ÜNLÜLERDEN SOSYAL MEDYADAKİ FENOMENLERE: INFLUENCER PAZARLAMASINA BÜTÜNCÜL BİR BAKIŞ. Pazarlama ve Pazarlama Araştırmaları Dergisi. https://doi.org/10.15659/ppad.15.1.994788
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