Crafting the Service Environment at McDonald’s Restaurant

Abstract

One of the company's objectives is to gain profit. The profits are derived from the production or services offered to the public. The profits obtained will be reduced if there are competitors who have the same goals as the company. Each company has different advantages in achieving what is planned from the existing competition. The advantages of each company are highlighted to attract the public's interest. One of the advantages that the company can provide to the community is to provide the best service for the people who will or have used their products. This will create consumer perceptions of what the company has provided. Global economic developments have now increased competition between companies and industries globally. The winner in business competition is not the strongest or the biggest, but the one who wins the hearts of consumers. In addition to generating profit, the primary purpose of a business is to create customer satisfaction. Consumers' values, attitudes, and perceptions will influence satisfaction and even loyalty to a product or service. Providing satisfaction for customers is not an easy thing. Creating satisfaction for consumers is the beginning of creating profits in the future. In addition, customer satisfaction will increase customer retention and lead to customer loyalty for a product or service.