Infographie, data visualization, and the danger of reality distortion: The case study of Australia fire 2020

Abstract

Nowadays, the stream of information to promote environmental consciousness are profoundly dominated by the existence of infographics and data visualization. Beside visually attractive, it is crucial for them to deliver a clear and concise information. This research will uncover infographics and data visualization in conjunction with news about the fire in Australia continent, early in 2020. Some of these visualizations were potentially giving a misleading interpretation to its reader. This research aims to explore the effectiveness of infographics and data visualization channel from the perspective of visual communication design discipline; both from its aesthetics dimension and its content data accuracy. As the outcome, this research is expected to be a reminder that the amount of information in the world is limitless. It is our shared responsibility to be mindful towards each and every material that we consume and share with others.