CUSTOMER SATISFACTION DITINJAU DARI PENGGUNAAN M-BANKING DAN RELIGIOUS ACTIVITY BANK SYARIAH INDONESIA KOTA BENGKULU

Abstract

The purpose of this study was to determine customer satisfaction of Bank Syariah Indonesia (BSI) Bengkulu City in terms of the use of M-Banking and religious activity. Researchers used an associative quantitative approach with the sampling technique used, namely Non-Probability Sampling with the Purposive Sampling method. The primary data collection technique is in the form of a questionnaire which has been distributed to 69 respondents. The data analysis technique used multiple linear regression analysis using the SPSS version 25 program. The results showed that the variable using M-Banking had a positive and significant effect on customer satisfaction with a coefficient value of 0.002 and a significance value of 0.05. Then, the results of the study show that the variable religious activity has a positive and significant effect on customer satisfaction with a coefficient value of 0.000 and a significance value of 0.05. And the results of the study also show that the variable use of M-Banking and religious activity has a positive and significant effect on customer satisfaction with a coefficient value of 0.000 and a significance value of 0.05. The results of the test for the coefficient of determination also explain that both have a fairly strong effect of 89%.