Adoption of e-technology in the context of training in sustainability programs, cultural characteristics and European experience

Abstract

This study examines the influence of culture at the individual level on the adoption and use of electronic distance learning technologies by students of a technical university when teaching in sustainable development programs. Four cultural dimensions were investigated: individualism/collectivism, masculinity/femininity, power distance and uncertainty avoidance at the individual level. We also used the Technology acceptance model (TAM), which includes additional constructs. The results of the study demonstrated that perceived usefulness, perceived ease of use, social norms, quality of work life, individualism, masculinity were important determinants of students' behavioral intentions to adopt e-learning technologies when teaching in sustainable development programs. The results obtained are considered both from a theoretical and a practical point of view, recommendations for improving electronic distance learning are proposed.