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An Application of AHP Approach to Evaluate the Brand Equity for Healthcare Center Case in Taiwan

  • Huang W
  • Thuy T
Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science (2014) 78
DOI: 10.2991/gecss-14.2014.83
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Abstract

… In order to have a strong brand, the company’s and the customer’s perception of the brand … terms of brand equity by using the Analytical Hierarchy Process (AHP) as research method. …

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Huang, W. T., & Thuy, T. T. (2014). An Application of AHP Approach to Evaluate the Brand Equity for Healthcare Center Case in Taiwan. In Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science (Vol. 78). Atlantis Press. https://doi.org/10.2991/gecss-14.2014.83

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