Geographical Indications and Marketing: Harnessing Regional Identity for Market Success with Special Reference to Kashmiri Saffron

Abstract

With a focus on Kashmiri saffron specifically, this study examines the interactions between marketing tactics, regional identity, and geographical indications (GIs). With a methodological approach that includes a thorough case study and a thorough literature analysis from 2015 onward, the study examines current research on GIs, marketing trends, and consumer behaviour. Important findings from the literature research draw attention to crucial GIs and marketing tactics, and the case study illustrates both the difficulties and effective methods of promoting Kashmiri saffron. The study clarifies customer views by highlighting the role that regional identity and authenticity play in influencing consumers' decisions to buy products that include geographical indications. The study's conclusions have implications that highlight how crucial it is from a strategic standpoint to successfully harness regional identity for the success of goods like Kashmiri Saffron on the market. The results offer practical suggestions for stakeholders, marketers, and policymakers engaged in the production and promotion of goods including genetically modified organisms. Furthermore, the study offers significant perspectives on the financial advantages of utilizing GIs in the context of local goods. In summary, this study gives useful advice for individuals involved in regional product promotion in addition to deepening scholarly conversations on GIs and marketing. By means of its intricate investigation of obstacles, prospects, and client attitudes associated with Kashmiri Saffron, the study seeks to mould forthcoming approaches for commercial achievement in an intensely competitive worldwide arena