Power of persuasion

Abstract

Just as communication is a two way interaction and has both verbal and non-verbal channels, it also has two basic components - ideas and feelings. In this multimedia world where listeners are accustomed to being entertained while they are being informed, the speaker must be a master of many crafts. The latest in visual and audio technology is of primary importance, but also vital is how a speaker appeals to the conscious and unconscious psyche of the audience. Whether a presentation is technical or non-technical, the technique of presentation is a human affair in which effective speakers develop a unique relationship with their audience. Intuitive speakers try to understand and address both the intellectual and professional expectations and the emotional needs of their listeners. Factual accuracy is essential, but facts are important only if clearly interpreted by the speaker, and understood and embraced by the audience.