“I’m a Solo Developer but AI is My New Ill-Informed Co-Worker”: Envisioning and Designing Generative AI to Support Indie Game Development

Abstract

Indie game developers are often defined as game developers who are typically not employed by or affiliated with tech giants or large gaming companies/publishers. Although people may decide to "go indie" for various purposes, indie game development has become a crucial part of the global gaming culture. However, this community is now facing unprecedented tensions as generative AI technologies are shifting how games can be designed, produced, and experienced. Through a qualitative analysis of 3,091 online posts and comments from subreddits and Facebook groups for indie game developers, we offer an in-depth investigation of how indie game developers perceive and envision the multifaceted role of generative AI in their creative practices. Our empirical investigation reveals that generative AI both promotes and harms indie game developers’ endeavors to innovate the traditional game production model, which further influences the nature and workflow of creativity in game development. We also propose three principles for designing future generative AI technologies to improve indie developers’ work while mitigating potential risks, harm, and negative impacts of AI. We hope that this study can help design and develop future generative AI technologies to foster and sustain more democratic and inclusive practices in game development rather than replacing human creators.