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Analysis of the Marketing Strategy of Instagrammable Store in the New Media Environment

  • Zhu Z
  • Zhou X
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (2022) 203
DOI: 10.2991/assehr.k.211209.407
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Abstract

This paper analyzes how startups use the 4P marketing mix in a digital context, emphasizing the role of digital distribution (place) and social media promotion in building early competitiveness.

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APA

Zhu, Z., & Zhou, X. (2022). Analysis of the Marketing Strategy of Instagrammable Store in the New Media Environment. In Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (Vol. 203). Atlantis Press. https://doi.org/10.2991/assehr.k.211209.407

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