Impact of Traffic and Customer Switching Behavior of Hinterland Region on the Patimban Port Development

Abstract

Currently, the Government of Indonesia is developing an international standard port in the Patimban area, Subang and it is hoped that this port can reduce export-import density at the Tanjung Priok Port. This final project aims to determine the customer switching behavior in the hinterland area if the Patimban Port operates and analyze the impact of traffic leading to the Tanjung Priok Port and to the Patimban Port due to the influence of customer switching behavior. This final project was carried out by collecting data in the form of a questionnaire and direct data from the relevant agencies. As a result, the construction of the Patimban Port has an influence on Customer Switching Behavior for container service users in the hinterland area. There are several factors that influence consumers to switch, among others, as many as 7 respondents chose the attractiveness of competitors, 4 respondents chose the main service failure, and 3 respondents chose the service and price failure. Then, the influence of Customer Switching Behavior has an impact on traffic leading to the Ports of Tanjung Priok and Patimban. Traffic on the JORR 1 and Inner City Toll Roads experienced a decrease in congestion with DJ values of 0.698 and 0.650, but on the Cikopo and Jomin roads there was an increase with DJ values of 1.33 and 1.26 on weekdays, 1.72 and 1.52. on weekends.