A scrutiny of self concept level of bank customers as an emerging bank marketing strategy

Abstract

The study purpose is to focus with an analysis of Self Concept level of Bank customers as an Emerging Bank Marketing Strategy. The results of the present study shows that self-concept implicit as an essential factor for each and every individual and can transformones belief, attitude, and reaction towards their emerging marketing strategies and personal life. This study helps to comprehend the efficiency of the banks through their marketing strategies and the influence of self-concept variable of individual bank customers towards the meticulous bank. Thus, this paper concentrateson the relationship between the psychological variable self-concept levels of bank customers towards the specific commercial bank marketing strategies.