The Role of Artificial Intelligence in Transforming Physical and Online Fashion Retail: Enhancing Experiences, Driving Sustainability, and Fostering Innovation

Abstract

This study examinesexplores the transformative role of artificial intelligence (AI) in revolutionizing the fashion industry, focusingwith a focus on enhancing consumer experiences, fosteringpromoting sustainability, and driving innovation in retail. AI’sIt examines AI applications in personalized recommendations, virtual try-ons, and supply chain optimization are explored alongside its, while also addressing societal implications. The integration of sustainabilitySustainability is a key focuscentral theme, highlighting how AI reducesminimizes overproduction, facilitatesenables circular fashion, and fostersencourages conscious consumerism. Case studies, such as Nike’s AI-powered retail stores and the Lynn University’s Surreal Fashion Show illustrate, demonstrate practical applications and innovations during the COVID-19 pandemic. This research synthesizes insights from  reports by The Business of Fashion  and McKinsey and& Company reports, emphasizing the trends and challenges shapinginfluencing AI’s integration into the future of fashion retail.