The purpose of this research is to determine the optimal positioning strategies of Aragón as a sustainable tourist destination. An exploratory research is carried out based on the analysis of statistical information sources, the identification of global and multisectoral macro-trends with direct impact on the evolution of the tourist sector, and the use of the qualitative technique of the focus group. The main and secondary axes to provide a basis for the positioning strategy of the autonomous community are presented as a result.
CITATION STYLE
García-Madurga, M. Á., Esteban-Navarro, M. Á., Delgado-de Miguel, J. F., & Menchero, T. B. L. (2019). Positioning axes of sustainable tourist destinations: The case of Aragón. Sustainability (Switzerland), 11(18). https://doi.org/10.3390/su11184885
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