The Influence of Financial Literacy, Environmental Literacy, and Environmental Concern on Green Preferences Among Young Adults in Brunei Darussalam

Abstract

This study aims to assess the green preferences in Brunei Darussalam among young adults evaluate the level of environmental and financial literacy among Brunei's young adults and investigate the influence of financial literacy, environmental literacy and environmental concern on the green preferences of young adults in Brunei. A survey questionnaire was distributed to youths between the ages of 15e40 years old, out of which 192 responses were gathered. Various statistical analyses were carried out to achieve the aims. It is found that green preferences were moderate among Bruneian young adults. Environmental literacy is found to be relatively low while the level of financial literacy is moderate. Only financial literacy has a significant influence on green preferences while environmental literacy and environmental concern are found to be insignificant.