EL COMERCIO ELECTRÓNICO COMO ESTRATEGIA DE INTERNACIONALIZACIÓN DE LAS PYMES

Abstract

The main objective of this paper is to show some of the classical theories of international trade placing them as the basis for the search of a competitiveness strategy such as Drop-shipping within the electronic commerce of a Mexican PyME, since in the wake of the phenomenon of globalization In the area of ​​international trade, commercial agreements have been created that facilitate the expansion of companies and contribute to their immersion in international business, through an exploratory descriptive analysis to know the process that best suits this type of company.