Does Green Mindfulness Promote Green Organizational Citizenship Behavior: A Moderated Mediation Model

Abstract

The study aims to assess the impact of frontline managers’ green mindfulness on green organizational citizenship behavior (G-OCB). Moreover, the authors propose that the mediator effect of green intrinsic motivation and the moderator effect of green transformational leadership influence the direct relationship between green mindfulness and G-OCB. By employing a time-lagged, multisource research design, the authors analyze data collected from service firms’ frontline managers in the tourism and hospitality industry using SmartPLS SEM (v 4). Our findings indicate that green mindfulness significantly influences G-OCB through the mediator effect of green intrinsic motivation. Further, the study finds a significant intervening role of green transformational leadership in the underlying associations; the direct association between green mindfulness and green intrinsic motivation, and the indirect relationship between green mindfulness and G-OCB through green intrinsic motivation, are stronger(/weaker) at higher(/lower) levels of green transformational leadership. The study presents an essential framework that underpins the association between frontline managers’ green mindfulness and G-OCB by casting green intrinsic motivation as a mediator and green transformational leadership as a moderator. Service firms in the tourism and hospitality industry may benefit from our hypothesized framework by implementing the necessary interventions to foster employees’ G-OCB with the help of green transformational leadership as a contextual antecedent, and green mindfulness and green intrinsic motivation as individual-level antecedents.