"ASSESSING INTEL CORPORATION’S COMPETITIVE POSITION IN THE MICROPROCESSOR INDUSTRY: A COMPARATIVE ANALYSIS OF INTEL AGAINST NVIDIA AND AMD"

Abstract

Fierce competition has arisen in the last years within the microprocessor industry. Companies like AMD, Qualcomm, MediaTek, Apple, and Taiwan Semiconductor Manufacturing Company Limited are some of the major global microprocessor suppliers. Intel Corporation, since its foundation back in 1968, remains one of the major players in the industry. Although there are challenges which include a high degree of competition in the industry as well as recent security breaches that have affected the business. Despite the challenging landscape lead by Nvidia and AMD popularity, Intel continues to hold a good portion of the marketplace, due to heavy investment in R and D in the last fifty years. This paper analyzes Intel Corporation’s competitive position, from multiple business advantages. This paper concludes that these elements give Intel a competitive edge despite the dramatic decline in profitability, Intel year over year sales declined 14% while EPS dropped from $1.94 in 2022 to 0.40 USD in 2023. The strategic initiatives and acquisitions undertaken by Intel such as Tower Semiconductor, Granulate as well as Moovit will be expected to spur future profitability along with increased operational efficiency