An Interpretation of Semiotics in the Display Design of Apple User Experience Store

Abstract

The theory of semiotics is applied to interpret Apple user experience store and analyze the relationship between Apple brand and experience store. The symbolic content of Apple brand is summarized, and the "signifier" of the brand is corresponding to the "signified" of the experience store. Based on this and the author's design of experience store, the content of display design is analyzed from the perspective of semiotics one by one. Finally, the display symbols of Apple experience store are interpreted, and three key points are identified, namely recognition, balance and experience. Taking the current excellent display space of Apple experience sore as a case, the theoretical research of display space is promoted.