How Lazada Remains in the Top Three e-Commerce in Indonesia: Digital Analytics Through Trend Indicators

Abstract

The total prominence of Lazada has declined by 65% since its peak in 2020. The upward trajectory observed on a weekly pattern line for the forthcoming semester in 2023 can be due to the aggregation that has occurred during the previous three months. On the contrary, Lazada has experienced a significant decrease in its annual trend, regressing to a level lower than its starting point in early 2020. Based on a comparison with the four-year average trend line, it is expected which Lazada's popularity index is going to see another surge soon. Based on the findings, it is suggested that Lazada improve their digital media interactions to attain an increased return upon their popularity index. Elevated popularity index values are indicative of heightened application traffic.