Methodology for the evaluation of transmediality in journalistic content

Abstract

The aim of this paper is to develop a methodological tool that will allow the identification of transmedia features in journalistic stories by using a qualitative content analysis sheet. These types of stories have spread to other fields of communication and have been successful thanks to their adaptation to the consumption habits of today’s hyper-connected society. The method used to develop the analysis sheet is based on a triangulation technique involving a literature review, in-depth interviews with media professionals and managers, and content analysis. This allows for the systemisation of the characteristics of transmedia stories from both an academic and professional point of view. It also allows for the identification of the variables that can be analysed, and enables them to be adjusted by examining 13 journalistic stories. The results offer a valid and re-usable analysis tool.