INTENTION TO ADOPT E-LEARNING: FAMILIARITY AND INFORMATION QUALITY

Abstract

This paper sought to assess the Influence of Familiarity and Information Quality on Intention to Adopt E-Learning. The researcher utilized a quantitative methodology based on survey questionnaire. Primary data was collected using online questionnaire, only 123 responses were valid for analysis. The measurement items for the variables were adopted from validated instruments and published articles and books used as a secondary source for getting data for this study. An appropriate statistical analysis tests were used to check the instrument reliability (Cronbach's alpha) and testing research hypotheses (multiple linear regression test). To get this statistical test done the SPSS software was used. The findings show that Familiarity has a positive effect on the students to adopt E-Learning, whereas, Information Quality does not affect the intention to adopt e-learning. It is necessary that Universities should encourage students to adopt the electronic learning, e-learning system should be qualified and easy for use by students.