The effect of using artificial intelligence technologies in presenting news stories in virtual reality immersive experiences

Abstract

This study aims at uncovering the effect of using artificial intelligence (AI) techniques on two levels of virtual reality (360° video and immersive 3D) while presenting news stories in recipients’ immersive experiences. To achieve this goal, a field experiment was designed to collect the feedback and responses from individuals. Later, we designed and applied the immersive measure on these responses and found that there are differences for recipients while using 360° video and immersive 3D in the spatial dimension during the experiment. On the other hand, there is no difference between the two technologies in terms of the dimensions of time or sense. The results also showed that the 360° video technology supports the knowledge dimension when compared to immersive 3D. From this study, we can conclude that applying immersive journalism with the support of virtual reality technologies has started to appear clearly in the media field, especially with the major strides in AI technologies that support digital platform algorithms being used in presenting this kind of content.