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Selection of CRM Systems Using Objective Criteria for the Needs of Small Companies

  • Puška A
International Journal of Knowledge and Innovation Studies (2025) 3(1) 1-11
DOI: 10.56578/ijkis030101
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Abstract

… This analysis confirms the importance of CRM systems in optimizing … a CRM system. The contribution of this research is to provide efficient decision-making in the selection of a CRM …

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APA

Puška, A. (2025). Selection of CRM Systems Using Objective Criteria for the Needs of Small Companies. International Journal of Knowledge and Innovation Studies, 3(1), 1–11. https://doi.org/10.56578/ijkis030101

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