Evaluating Effect of Knowledge Management in Sales Forecasting: Evidence from Iran’s Food Retail Industry

Abstract

The paper is going to look at forecasting in a new way, using knowledge management concepts. Any forecast including sales forecast have to use data, Information or knowledge in a personalized or codified way. Codified knowledge can be assumed as the result of knowledge management. In this research codified knowledge used for forecasting is measured in seven companies and also the accuracy of forecasting is evaluated. Results demonstrate a significant growth of accuracy by using codified knowledge which is an elementary implementation of knowledge management. [PUBLICATION ABSTRACT]