Development of Sephoras Marketing Strategies

Abstract

Sephora is a global corporation that deals with the production and sale of beauty and personal care products. The company is headquartered in Paris, France, and is owned by Moet Hennessy Louis Vuitton (LMVH) luxury conglomerate. Since its inception, the company has experienced steady growth due to accessing more clients and increased sales. The use of digital marketing strategies such as search marketing, display advertising, social media marketing, and augmented reality plays a significant role in the success of the company. Each of these strategies has contributed to the growth of Sephora as a cosmetics corporation. The company records more online sales than offline sales due to the increase in internet usage and accessibility of online marketplaces. As a company that invests in modern digital marketing strategies, Sephora has effectively positioned itself in the target market and has gained a wide client base with millions of loyal clients who love luxury beauty. An analysis of Sephora's marketing strategy is important to outline how the company has been successful in recent years. We are going to analysis what are the current marketing strategies that Sephora implements in the marketing plans, how have Sephoras marketing strategies evolved over the years and how do the marketing strategies contribute to the general success of Sephora. This research mainly adopts the case study method to analyze the marketing strategy of Sephora. Through our research, we found that Sephora has a good marketing strategy that brings a lot of advantages to their company.