THE EFFECTS OF BRIEF AND EXTENDED STIMULUS AVAILABILITY ON PREFERENCE

Abstract

The effects of stimulus availability on preference were evaluated using two conditions of a modified preference assessment. Different preference hierarchies were found in 15‐s access conditions than in 15‐min access conditions. Subsequent comparisons of a short‐availability high‐preference stimulus and a long‐availability high‐preference stimulus verified differential preferences for stimuli based on duration of availability.