Judgments and decision making in consumer behavior: The use of psychophysiological measures to investigate emotions and cognitive responses

Abstract

I draw on a substantial body of theoretical and empirical research on the use of psychopathological measures to investigate emotions and cognitive responses, and using data from eMarketer, HubSpot, MarketingCharts, Marketing-Sherpa, Nielsen, Supermarketnews, and Yes Lifecycle Marketing, I performed analyses and made estimates regarding top issues that make shopping more difficult, type of advertising channels consumers trust more when they want to make a purchase decision, factors that U.S. Internet users consider important when deciding whether to purchase from a brand’s marketing email, top sustainability purchasing drivers, and information sources used in purchase decisions.