PERSEPSI PENONTON PROGRAM “SIAPA MAU JADI JUARA” TRANS TV (Studi Deskriptif Pada Warga Perumahan Bukit Cikasungka Blok BF Tangerang – Banten)

Abstract

Abstract The purpose of this study was to find out how the audience perception of the Residents of Bukit Cikasungka Blok BF Tangerang – Banten for “Siapa Mau Jadi Juara” program, which was broadcast on Trans TV. This type of research is a qualitative descriptive study using a communication science approach, especially in mass communication (television). While the data collection methods used in this study were in-depth interview techniques, observation and documentation. The sources of data for researchers come from privately owned theory books, documents related to the topics raised by researchers. Furthermore, data processing techniques and data analysis were carried out to answer questions that the researchers had prepared to ask the audience. The data analysis in this study includes data reduction, data presentation and drawing conclusions.