The analysis of the impact of COVID-19 on wellness tourism

Abstract

Wellness tourism, a new tourism mode that focuses on helping people maintain and condition their bodies while meeting the needs of travel and sightseeing, has grown rapidly and gained popularity in recent years. The outbreak of COVID-19 has dealt a major blow to the wellness tourism industry. This paper rationally analyzes the impact of COVID-19 on the wellness tourism industry from three aspects: tourism economy, tourists' willingness, and market recovery. The study finds that COVID-19 is probably a crucial stage to promote the development of wellness tourism. And the paper proposes strategies to cope with COVID-19 for government and enterprises respectively, such as strengthening economic policy encouragement and improving enterprises' own strength, and retains great confidence in the development of wellness tourism. Through the joint efforts of the whole society, wellness tourism can gradually thrive and eventually reach an unprecedented level of prosperity. This paper makes a systematic analysis of the blow of COVID-19, which helps the country and enterprises to make future planning to assist the recovery of wellness tourism, and has some practical significance.