An E-Commerce Key Success Factors Framework for Chinese SME Exporters

Abstract

Small and medium-sized enterprises (SME) have been playing a key role in Chinese economic development since the 1990s. However, little research focuses on how Chinese SME exporters succeed in the global market through the e-commerce system. The purpose of this paper is to critically develop an e-commerce key success factors framework for Chinese SME exporters in an effort to help them gain long term success in the global market.