Exploring Digital Transformation's Impact on Organizational Identity with an Archetype Framework

Abstract

Recently, IS scholars draw attention on the interrelation between digital transformation and organizational identity. However, little is known about how digital transformation processes affect organizations' identity change. We assume to grasp this complex phenomenon by distinguishing different manifestations of digital transformation related to organizational structures and modes of value creation, expecting each to have distinctive effects on changing organizational identity. We capture these differing effects in an archetype framework as a heuristic for future research.