Abstract
The wider availability of Geographical Information Systems (GIS) for use in marketing is encouraging growth in the business application of these technologies. This paper explores how geography is now being used to support marketing activities in a range of industry sectors. [ABSTRACT FROM AUTHOR]
Cite
CITATION STYLE
APA
Doyle, S. (2001). Software review: How is geography supporting marketing in today’s commercial organisations? Journal of Database Marketing & Customer Strategy Management, 9(1), 85–89. https://doi.org/10.1057/palgrave.jdm.3240062
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