Calidad como demanda intangible de mercado y organizaciones sustentables

Abstract

Purpose: Collect, analyze, and systematize the information published on the state of the art of quality issues, intangible market demand and sustainable organizations, as well as discuss the association between quality and intangible market demand and its relationship with the sustainable organizations. Design/Methodology: It is an exploratory study. Part of a deep literature review in various databases, selection, classification of documents and critical reading of texts. Findings: The analysis and systematization obtained indicate an association between the concepts and the theoretical constructs of quality, quality as intangible market demand and sustainable organization are configured based on the systematization of the information obtained from the selection of documents that make up this study. Practical implications: The results provide evidence of the relationship between quality and sustainability that provides knowledge to address problems in modern organizations, hence the importance of this line of investigation. Limitations: Due to the exploratory nature of the article, the main limitation is the dimensions of the databases consulted. Regarding the limits of this study, analytical scopes of the composite concept of quality and intangibility, market demand and sustainable organization are demarcated. Originality/Value: This research allows us to understand and contribute conceptual elements to the study of organizations in their transition to sustainable organizations, based on intangible market demands. Keywords: intangible market demand, responsible consumption, sustainable organization, social responsibility.