Psycholinguistic peculiarities of the discourse of visual epistemology: From logos to visio

Abstract

Introduction. The article is devoted to the psycholinguistic analysis of visual examination in the discourses of modern epistemology offering new formats of interaction between «word» and «vision», and also determine the correlation between language and consciousness, verbal and visual in cognition and thinking. Research goal is in theoretical substantiation the use of psycholinguistic methods in the conceptualization of visual studies as a new format of modern epistemological discourses based on hermeneutics, cognitivism, and psychology of perception and its modifications as well. Research Methods. An interdisciplinary approach, the methods of hermeneutics, modern epistemology and visualisation, hermeneutic, phenomenological, cognitive practices, and experimental research data collection. Results. Theoretical analysis has shown the importance of hermeneutic interpretation of texts, where a person through psychological contemplation and pre-logical, pre-reflective, pre-conceptual experience opens new horizons of knowledge about the world and himself. Language as the «house of being» is a psycholinguistic sphere that determines the transition from the general structures of consciousness to its psychosemantic correlation with the essential content of knowledge. The sphere of vision as a discourse of modern epistemology expands psychological, cognitive, intellectual, and verbal perception of the world and its understanding in the conditions of social, linguistic, media-visual activity. Visual perception as a perceptual activity in epistemology is inextricably linked with the culture of speech, the practice of logical argumentation, which allows psycholinguistic assessment of scientific, philosophical and cultural knowledge. The images obtained as a result of perception form a new reality, which presents itself in the intentions of visual culture. Conclusions. Visual studies in the forms of visual culture, visual perception, and visual thinking ensue to be new aspects of modern epistemology, open perspectives of verbal communication in the processes of cognitive-intellectual activity, stimulating the psycholinguistic sphere of scientific analysis.