Entry Mode Research and SMEs: A Review and Future Research Agenda

Abstract

Research on SMEs’ entry modes remains limited and is spread across various, often disconnected research fields using a broad variety of theories, sample characteristics, and methods. This makes it challenging for researchers to identify interesting research opportunities. Our study investigates the current state of the SME entry mode literature by conducting a systematic literature review of 47 articles. Our review shows that scholars should be more careful when conceptualizing SMEs, and we recommend the use of both quantitative and qualitative longitudinal research designs. We explain how new theories and perspectives might address existing problems and weaknesses in this literature.