Social media and Generation Z

Abstract

This article seeks to analyse the currently evolution of the uses of Social Media. The Generation Z are changing the relationship between users of social networks, evolving towards a more active role. We have two objectives in this article: analyse how young people interact with Social Media and what contents they prefer. Within a context in which COVID 19 has made change this relationships. In order to know these uses, a qualitative and also a quantitative study has been carried out, with surveys between young people (11-18 years old).