"Factors Affecting the E-entrepreneurial Intention among Generation Z of Sri Lanka"

Abstract

Aim: To identify the factors that influence the e-entrepreneurial intention among generation Z of Sri Lanka. Methodology: An online survey was conducted to gather data from 384 respondents born in 1997 and after, using self-administered questionnaire. A quantitative analysis is carried out to establish weather personality traits, social media support and family orientation influences the e-entrepreneurial intention among generation Z while conducting a regression analysis to check the acceptance of the hypothesis formulated. Place and Duration of the study: The study was carried out based on Colombo district during the period from December 2020 to May 2021. Results: The study considered three factors that influence the e-entrepreneurial intention among generation Z of Sri Lanka. Data collected from 384 respondents subjected to a response rate of 20.54% revealed that the e-entrepreneurial intention of an individual is 7.8% influenced by his/her family orientation; 14.4% influenced by the level of social media support he/she receives; and 79.6% by his/her personality traits. It was established that personality traits, the level of social media support and family orientation has a significant impact on the e-entrepreneurial intention since. Conclusion: ‘Family orientation’, the ‘level of social media support’ and the ‘personality traits’ of an individual significantly influences the e-entrepreneurial intention the generation Z of Sri Lanka. However further studies may be aimed at identifying other factors that influence this decision.