How Does Social Media Help to Break Menstrual Shame?

Abstract

Menstrual shame is a common phenomenon in the modern society. With women have more and more awareness to break this specific social stigma, many practical ways appear. Among them, social media is a popular approach to fulfill this aim. This research paper studied how the social media can help to break menstrual shame based on the shame theory of Brene Brown. This research would be useful for scholars to understand the relationship between social media and menstrual shame and in the future, relevant practices can focus more on the role of social media. It opposed consistency of social media on promoting negative attitudes towards menstruation, by doing case study of Muruganantham Arunachalam and analysing the effect of movie, documentary and online speech of him, the study shows that social media are able to break menstrual shame by sharing experience, creating emotional connect and receiving emphatic response. Social media are effective platform to speak menstruation positively and eliminating the shame.