When regional traditional culture meets agricultural product brand packaging design

Abstract

To create characteristic agricultural products, it is necessary to creatively integrate the brand packaging of agricultural products with regional traditional culture and aesthetics. At present, the packaging design of agricultural products falls into a rut of homogeneity, which is not conducive to the brand and value building of agricultural products. Explore regional traditional cultural features, integrate them into the packaging design of agricultural products, on the one hand to show the unique traditional regional culture and historical deposits, on the other hand to improve consumers' recognition of agricultural products and purchase desire. Packaging of agricultural products should not only highlight its regional characteristics, but also integrate modern green design concept, so as to improve the overall quality of agricultural products and create its unique brand image.